After reading an article in the October/November edition of Streaming Media Magazine, our thinking is really- no wait- DRASTICALLY - going to change when it comes to creating online video. Take a look at some of these statistics- what does it tell you?

College students lead in online video consumption.
What this statistic means to us: boring videos will have the stop button pressed just as fast as the play button. Create videos with the 20-30 year old demographic in mind.

The percentage of online users viewing videos online in 2011 will be 86%, up from 62.8% in 2006.
What this statistic means to us: the normal distribution methods (DVD, etc.) are officially considered old school.

56% of online viewers prefer embedded ads related to the content.
What this statistic means to us: Hey, targeted, niche advertising really does work- really!

652 million people will be capable of viewing 3GP video by 2010.
What this statistic means to us: a large amount of people will be missing out on seeing your video if you're not converted your content for mobile phones.