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How to Produce Money Making Special Interest Videos

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As a videographer, you can expect to be approached by people with great ideas for a video. They are certain that Blockbuster will want to stock it and that their local PBS affiliates will want to air it. The video might take the form of a documentary, a travel video, or a how-to video. In a few cases, these folks have the capital to finance the venture, and they are ready to pay your fee for production and editing. But most of the time, these budding entrepreneurs want you to invest your time and your equipment purely on spec, with only the hope of sharing future profits.

What these people are suggesting isn’t necessarily as far-fetched as it sounds. With the right topic, a well-targeted audience, and an organized approach to marketing, your videos can sell very well.

SIV Producer, David Knarr tells us the strategy he developed to not only produce video titles that would sell, but to create a plan for promoting and selling them in this special podcast with included PDF booklet with all of the details.


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12 Comments »

  • Rick Smith said:

    Excellent idea. Never miss an opportunity to upsell or cross sell. We still uses “old fashioned” brochures as inserts with every order, too.

  • Rick Smith said:

    Excellent idea. Never miss an opportunity to upsell or cross sell. We still uses “old fashioned” brochures as inserts with every order, too.

  • panoramarick said:

    Excellent idea. Never miss an opportunity to upsell or cross sell. We still uses “old fashioned” brochures as inserts with every order, too.

  • panoramarick said:

    Excellent idea. Never miss an opportunity to upsell or cross sell.  We still uses “old fashioned” brochures as inserts with every order, too.

  • panoramarick said:

    Excellent idea. Never miss an opportunity to upsell or cross sell. We still uses “old fashioned” brochures as inserts with every order, too.

  • panoramarick said:

    Excellent idea. Never miss an opportunity to upsell or cross sell. We still uses “old fashioned” brochures as inserts with every order, too.

  • dvdtrainingvideo said:

    I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It’s very effective.

  • dvdtrainingvideo said:

    I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It’s very effective.

  • dvdtrainingvideo said:

    I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It’s very effective.

  • dvdtrainingvideo said:

    I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It’s very effective.

  • dvdtrainingvideo said:

    I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It’s very effective.

  • dvdtrainingvideo said:

    I sell a large nuber of DVDs using a very simple DVD marketing strategy.

    In every order that is assembled to ship, I always include one or more extra DVD titles as a bonus before it ships.

    The DVD titles I include are cleverly disguised marketing pitches for other DVD titles. They give some useful content, however ultimately ask for a sale.

    I always find a way to cross promote at least three other products or services that offer which are related to the DVD theme. It’s very effective.

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