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“iMovie Pro” Dazzles Professional Editors

188 Comments

Steve Miller, owner of Reeltime Video and long time listener, participated in this year’s NAB SuperMeet. He gives us his take on the new release of Final Cut Pro:

With the recent launch of Final Cut X I can’t help but feel that every professional editor in the world, who makes their living off of editing video, just had their credentials lowered or blown to bits.

It seems like I was instantly pulled from the “elite editor pro club” – those people who were specialized, mastered and skilled to edit with the elusive Final Cut Pro. Now I’m reduced down into the same category as a consumer editor with this new release. The door is opened for everyone to have a copy of Final Cut Pro and say they “know” how to edit and even worse, call themselves “professional.”

I shunned iMovie thinking it was for wannabe newbies and laughed at Final Cut Express because it was for the amateur prosumer crowd. Final Cut Pro put us into a class all our own. I was proud to call myself pro and charge the big bucks associated with my advanced knowledge of the best editing software on the planet.

What happened?

1. Watching video of the SuperMeet and hearing over 1500 editors screaming and shouting in awe over software that looks and performs like a pumped up version of iMovie just didn’t seem right. It was like Steven Spielberg getting all excited over the release of a Flip camera – it just didn’t seem to go.

2. $299? $299?! anyone can enter the arena now. You might as well edit with iMovie or Movie Maker. Where do we draw the line between consumer and professional software now?

3. Earlier versions of Final Cut Pro are still selling for more money. For example, FCP 4.1 is being sold on Amazon for $549 used. What does this tell you about the new version?

3. Just look at the new Final Cut X icon – ask any designer who knows about the psychology of color: using many colors usually signifies diversity, universal, one into all. Using one color puts you into a category, a niche. No dark professional colors or movie slate to shout out pro any more – black and white is out.

4. As intriguing as the brief demonstration was at Tuesday’s SuperMeet, no one feels they were showed enough to make a critical judgment on whether this will be a home run for professional users, as Apple’s presentation certainly implied, or something less spectacular.

Nothing was presented regarding log and capture, image transfer, output, or third-party device connectivity; as those are key parts of the editing process, I’d be wary to sign off on this as a hit without a glimpse of those features.

5. Everyone’s initial reaction on the first slide was:  “this  is iMovie Pro” before Apple reps started spreading the marketing/hype seed.

6. The fact that they are distributing via the App Store tells us a lot. Every App Store app is self-contained so there will be no suite, although other apps may be available separately. There is no upgrade pricing so everyone will have to re-purchase FCP. It will not overwrite FCP 7 so we can still use it if FCPX has any missing features.

7. No transcoding, 64-bit full-memory use, multi-core usage, huge workflow improvements (from the magnetic strip to audio sync and color matching) that’s it? and people are in an uproar?

8. If it looks like iMovie, and it quacks like iMovie then it must be iMovie?.

Good points, Steve. What are your thoughts? Post comments below.

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188 Comments »

  • MOXWELLDIAMOND said:

    Fuck Final Cut pro X. Shit sucks. There is a reason its 300 bucks people.

  • MOXWELLDIAMOND said:

    Fuck Final Cut pro X. Shit sucks. There is a reason its 300 bucks people.

  • MOXWELLDIAMOND said:

    Fuck Final Cut pro X. Shit sucks. There is a reason its 300 bucks people.

  • Thenicereviewguy said:

    i got final cut pro x on my pc its called windows movie maker

  • Thenicereviewguy said:

    i got final cut pro x on my pc its called windows movie maker

  • Thenicereviewguy said:

    i got final cut pro x on my pc its called windows movie maker

  • Thenicereviewguy said:

    i got final cut pro x on my pc its called windows movie maker

  • Thenicereviewguy said:

    i got final cut pro x on my pc its called windows movie maker

  • MoldytoasterMedia said:

    they should call it iMovie Pro

  • MoldytoasterMedia said:

    they should call it iMovie Pro

  • SOFCC1 said:

    WHY DID THEY REMOVE MULTI CAM-SO HOW DO YOU MULTI CAMM,USE ANOTHER EDITOR,THATS STUPID

  • SOFCC1 said:

    WHY DID THEY REMOVE MULTI CAM-SO HOW DO YOU MULTI CAMM,USE ANOTHER EDITOR,THATS STUPID

  • SOFCC1 said:

    WHY DID THEY REMOVE MULTI CAM-SO HOW DO YOU MULTI CAMM,USE ANOTHER EDITOR,THATS STUPID

  • SOFCC1 said:

    WHY DID THEY REMOVE MULTI CAM-SO HOW DO YOU MULTI CAMM,USE ANOTHER EDITOR,THATS STUPID

  • SOFCC1 said:

    WHY DID THEY REMOVE MULTI CAM-SO HOW DO YOU MULTI CAMM,USE ANOTHER EDITOR,THATS STUPID

  • digitalexposure1 said:

    WORSE much worse than FCP 6 or 7 I rather have FCP 3 at this point!! Please save your money and wait for Apple to fix all the bugs and missing features. No multi-cam editing SERIOUSLY. I’ve played with it for 2 hours and it crashed 3 times! From a guy like me who uses Maya, After Effects, Boris FX and Cinema 4D
    This version is a JOKE!

  • digitalexposure1 said:

    WORSE much worse than FCP 6 or 7 I rather have FCP 3 at this point!! Please save your money and wait for Apple to fix all the bugs and missing features. No multi-cam editing SERIOUSLY. I’ve played with it for 2 hours and it crashed 3 times! From a guy like me who uses Maya, After Effects, Boris FX and Cinema 4D
    This version is a JOKE!

  • digitalexposure1 said:

    WORSE much worse than FCP 6 or 7 I rather have FCP 3 at this point!! Please save your money and wait for Apple to fix all the bugs and missing features. No multi-cam editing SERIOUSLY. I’ve played with it for 2 hours and it crashed 3 times! From a guy like me who uses Maya, After Effects, Boris FX and Cinema 4D
    This version is a JOKE!

  • digitalexposure1 said:

    WORSE much worse than FCP 6 or 7 I rather have FCP 3 at this point!! Please save your money and wait for Apple to fix all the bugs and missing features. No multi-cam editing SERIOUSLY. I’ve played with it for 2 hours and it crashed 3 times! From a guy like me who uses Maya, After Effects, Boris FX and Cinema 4D
    This version is a JOKE!

  • digitalexposure1 said:

    WORSE much worse than FCP 6 or 7 I rather have FCP 3 at this point!! Please save your money and wait for Apple to fix all the bugs and missing features. No multi-cam editing SERIOUSLY. I’ve played with it for 2 hours and it crashed 3 times! From a guy like me who uses Maya, After Effects, Boris FX and Cinema 4D
    This version is a JOKE!

  • Thenicereviewguy said:

    its still gonna suck, final cut pro is not the future of film editing, the only film final cut pro was used is spiderman 3, oh you think final cut pro is gonna be better with apple just putting the letter x at the end of its name? avid studio is far superior to any crappy film editing shit apple makes

  • Thenicereviewguy said:

    its still gonna suck, final cut pro is not the future of film editing, the only film final cut pro was used is spiderman 3, oh you think final cut pro is gonna be better with apple just putting the letter x at the end of its name? avid studio is far superior to any crappy film editing shit apple makes

  • Thenicereviewguy said:

    its still gonna suck, final cut pro is not the future of film editing, the only film final cut pro was used is spiderman 3, oh you think final cut pro is gonna be better with apple just putting the letter x at the end of its name? avid studio is far superior to any crappy film editing shit apple makes

  • Thenicereviewguy said:

    its still gonna suck, final cut pro is not the future of film editing, the only film final cut pro was used is spiderman 3, oh you think final cut pro is gonna be better with apple just putting the letter x at the end of its name? avid studio is far superior to any crappy film editing shit apple makes

  • Thenicereviewguy said:

    its still gonna suck, final cut pro is not the future of film editing, the only film final cut pro was used is spiderman 3, oh you think final cut pro is gonna be better with apple just putting the letter x at the end of its name? avid studio is far superior to any crappy film editing shit apple makes

  • NLESystems Blog » “iMovie Pro” Dazzles Professional Editors said:

    [...] the big bucks associated with my advanced knowledge of the best editing software on the planet. read more… Tags: Apple FCP, FCPX, [...]

  • allen said:

    Be nice?! It’s really hard to be nice when you people have no idea what you’re talking about! First of all the reason Final Cut X is cheap (it’s really the same price if you chop up the suite as its always been) is because Apple wants to sell computers! Not software. In order to make Final Cut “really” fly – you need a nice 12 core Sandy-Bridge airplane. So if you shell out 7 grand for a big machine – why not throw in Final Cut? You don’t see that?

    As for the program itself – let’s not criticize it until you’ve actually edited with it. I mean can you imagine how stupid that makes you sound? Sure, I don’t like the idea of virtual audio tracks either – I have to send my tracks to audio sweetening. But how do we know that there isn’t a way? That we can’t turn on real tracks?! We don’t know a thing – so stop running your mouth until you’ve played with it for at least a few days.

    I was an Avid editor, a discreet Fire editor, a Final Cut editor and a real film editor – and after I play on it for a few days – then we’ll see. If it sucks I’ll just jump over to Premiere Pro…which Adobe is working very hard on making it the pro system we all want (its not there yet).

    So take a deep breath. Final Cut Pro X is gorgeous to look at and if its not exactly what you need for now – you can edit on something else or on Final Cut 7 while we wait for Final Cut Pro 11.

  • TylerPak said:

    Im pretty excited for this, as a user of Final cut express, this will make it easier for people like me to upgrade.

  • TylerPak said:

    Im pretty excited for this, as a user of Final cut express, this will make it easier for people like me to upgrade.

  • TylerPak said:

    Im pretty excited for this, as a user of Final cut express, this will make it easier for people like me to upgrade.

  • TylerPak said:

    Im pretty excited for this, as a user of Final cut express, this will make it easier for people like me to upgrade.

  • TylerPak said:

    Im pretty excited for this, as a user of Final cut express, this will make it easier for people like me to upgrade.

  • Phil Nicols said:

    its like this with anything,

    Kodak had the market covered with Kodachrome Film.

    Panavision through they had the market covered with out of the reach professional 35mm cameras that cost more than many homes!

    When I got into the business, the only thing to use was BetaCam SP and that had to be edited in a $250.00/hr edit suite!

    What about the Milkman? Home builders do not even build the Milk Box in homes anymore (Google it if you are too young)

    or the guy that made horsewhips

    or the shoe cobbler? where are those guys?

    Smoking used to be kewl, but now you can’t even smoke within 20feet of many major properties!

    Next you will find that eating meat will be the same thing. very few will be doing it.

    so the addition of FCP X is not a real “threat to society”

    live long and prosper.

  • DG said:

    Things change, its a fact of life. You either embrace the change or die trying to maintain the old order.

  • darrenwouldgo said:

    awesome vid. thank you.

  • darrenwouldgo said:

    awesome vid. thank you.

  • darrenwouldgo said:

    awesome vid. thank you.

  • darrenwouldgo said:

    awesome vid. thank you.

  • danielman2323 said:

    Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    @benpiano2 Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    @benpiano2 Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    @benpiano2 Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    @benpiano2 Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • danielman2323 said:

    @benpiano2 Ok thats cool thanks do u know if there is any other Chroma Key software available in the app store (for macs) that is under 100$

  • benpiano2 said:

    @danielman2323 i cant imagine they’d get rid of that feature

  • benpiano2 said:

    @danielman2323 i cant imagine they’d get rid of that feature

  • benpiano2 said:

    @danielman2323 i cant imagine they’d get rid of that feature

  • danielman2323 said:

    Any i guess… a new one?

  • danielman2323 said:

    Any i guess… a new one?

  • danielman2323 said:

    @ar4216 Any i guess… a new one?

  • danielman2323 said:

    @ar4216 Any i guess… a new one?

  • danielman2323 said:

    @ar4216 Any i guess… a new one?

  • danielman2323 said:

    Is there Chroma Key capabilities For Final Cut Pro X?

  • danielman2323 said:

    Is there Chroma Key capabilities For Final Cut Pro X?

  • danielman2323 said:

    Is there Chroma Key capabilities For Final Cut Pro X?

  • danielman2323 said:

    Is there Chroma Key capabilities For Final Cut Pro X?

  • EZWebPlayer (@EZWebplayer) said:

    “iMovie Pro” Dazzles Professional Editors http://bit.ly/gGpXU9

  • jstudios8 said:

    Awesome! I can’t wait for Final Cut Pro X thanks dude!

  • jstudios8 said:

    Awesome! I can’t wait for Final Cut Pro X thanks dude!

  • jstudios8 said:

    Awesome! I can’t wait for Final Cut Pro X thanks dude!

  • jstudios8 said:

    Awesome! I can’t wait for Final Cut Pro X thanks dude!

  • jstudios8 said:

    Awesome! I can’t wait for Final Cut Pro X thanks dude!

  • Markus said:

    Come on Steve – you’re completely missing the point here. It is totally irrelevant what we edit with. Software just a tool.

    Just because anyone can go to Home Depot and buy a hammer and a saw doesn’t mean that anyone can build a house. If you are a good editor, you’re getting hired because people value your creative input and the fact that you get the job done. When we look at the end product, nobody cares what it was created with.

    And I welcome any improvements that make my life as an editor easier. FCP X looks like it could just do that. I am hoping it will. I want my editor software to get out of my way, so that I can concentrate on my creative task.

    And yes, I am a professional editor using FCP day in day out. I started out cutting on 35mm film some 20 years ago, moved on to the AVID and finally switched over to FCP when FCP 4 came out.

    And as far as fear of competition is concerned – that’s nonsense too. I think it’s great that anyone has access to edit software these days. I welcome competition. If you see what others are doing as a learning opportunity, it’ll make you a better editor in the long run.

    At least that’s what I think.

  • EmilLonningKrogstad said:

    Thanx for an awesome review bro! :D

  • EmilLonningKrogstad said:

    Thanx for an awesome review bro! :D

  • EmilLonningKrogstad said:

    Thanx for an awesome review bro! :D

  • EmilLonningKrogstad said:

    Thanx for an awesome review bro! :D

  • Greg said:

    So you’ve been making your living off Final Cut for 15 years? That means you were doing so at the expense of much higher priced Avid editors who spent 100K+ on their rigs.

    Evolution’s a bitch, ain’t it?

  • Noah said:

    I would suggest reading Steve job’s secret conversation before the FCP X release and NAB – this is too funny

  • Rog42 said:

    Tools do not make the tradesman. I for one believe that the democratization of rich software tools, to the point that I can cut a soundtrack on an iPad, and edit a movie on a laptop, which not so long ago required hundreds of thousands of dollars worth of equipment and studio’s, a GOOD thing.

    But having access to a word processor no more makes you an author, a spreadsheet an economist, or a CAD package an architect, as does a video editing package a videographer.

    Sure the tools help a novice get a reasonable quality result. But the difference between a home movie and a professional one is more than the tool.

    A boilerman, key to a factory retired after 30 years of service. The factory hired an apprentice to look after the mainly automatic boiler. However, one day it failed catastrophically and nothing the apprentice could do would restart it. In desperation, losing thousands of dollars per hour, the factory asked the retired boilerman if he’d come in on a consulting basis to get them working again. That afternoon the boilerman came into the factory, looked at the boiler for a little while, and asked the apprentice for a gauge 24 hammer. With the hammer he whacked one of the joints, and the boiler rumbled back into life. Later he sent an invoice for $5000. The CFO was a little chagrined at the high price for just 5 minutes work, so he requested that the boilerman send in a line item invoice. To which he replied with the following invoice:
    5 minutes diagnosis: $5
    1 Whack with 24 Gauge Hammer: $5
    Knowing where to whack with 24 Gauge Hammer: $4990

    Know your value, know “where to whack”, use the most cost effective tools to do so. If you’re charging by the tools you use, you’re underselling yourself.

  • Electric Rose (@_Electric_Rose_) said:

    Remember the fear & derision with which CMX editors first regarded their Avid counterparts? #FCP Community Unglued: http://bit.ly/hS2s5H

  • Michael Smtih said:

    I would suggest reading Larry Jordan’s blog post about FCPX, while a lot of people are just reacting to what be shown, while he’s not had any hands on time with it, he actually talked with some of the people involved, and I think his review is far more balanced.

  • Brad said:

    That is the most elite, arrogant response I’ve ever seen. I have nothing more to say. I’m speechless that a so called pro would have such an attitude. Keeping high prices and costs just for the sake of maintaining a mask of so called professionalism is ridiculous. If I were one of your clients and knew your attitude, I would run as fast as I could to a post production house that embrace creative innovation along with technological innovation. We have had affordable desktop printing options, but I don’t do it myself just because I can afford the tools. I go to the pro. A pro is a pro regardless of the tool. It’s the TALENT stupid!

  • ReelSteveM said:

    Wow, I didn’t realize I would be getting so much feedback. Mark R is the only guy who understands what is going on?!?! I guess you’re all gear heads who call themselves video pros who don’t realize the impact this makes on the video business freelancer industry as a whole. Apple just lit the fuse and you don’t care?

    I have a right to be negative.

    First it was the cheap pocket cameras, then cheap DSLRS now cheap software? Anyone can enter the arena making it tough to define, see or even care when someone calls themselves a professional. This industry is going to hell which sucks for those of who spent money, time and energy learning to master the craft and trying to make a living.

    One commenter below says adapt. That makes sense but adapt into what? Adapt into being the uncle joe consumer?

    Pretty soon you will be seeing a video kiosk with dozens of video packages to choose from right next to the photo booth at Walmart and you’re all freakin’ happy? You’re going to have people lined up at Target’s do-it-yourself, 1 hour DVD editing booth and you’re screaming and shouting over how great this new version is? “Yeah, I’m a low paid videographer about to go out of business – wooohooo. You go Apple make video editing for everyone! YEAH!”

    Do you hear yourselves?

    I’m not going to apologize for being pretty pissed off. I spent tons of cash, resources and time learning and using FCP over the 15+ years and they have the audacity to punch me in the gut with lowering their high end software to the consumer level?

    It’s not about the quality of workmanship or the tools being used. My rant stemmed from the fact that client perception over our services will never be the same. Showing up on a $15,000 shoot with an entire tool set we purchased for under $10,000 is not justified no matter how great the video comes out to be. However you slice and dice it, it doesn’t make sense in the client’s eyes.

    We started losing high end business to high paying clients deciding to go DIY early last year. We expect to lose them more this year when word gets out that big, bad FCP is dumbed down for everyone now.

    Look at it like this:

    You’re watching a talented “cleaning professional” hand wash your car down with a green garden hose, a bucket of soap he purchase at Home Depot and a chamois cloth. Your car is spotless and looks like it just rolled off the show room floor. He then hands you a bill for $150 for the 20 minutes of work he did. Wouldn’t you go out, buy the $5 garden hose, the $4 cloth and the same $10 soap to do yourself? Of course you would. Spend a little time on the web learning how he did it and your car looks the same for under $20. See my point?

    Video professionals are becoming a dime a dozen now thanks to Apple’s decision. They just leveled the playing field for most of us who work hard to be on another level? I’m now on the same level as a pimply high school kid and have to lower my rates?

    The writing is on the wall, people.

    If any of you can’t see it like I just did, maybe you’re not a hardcore media professional like you say you are – which proves what I mentioned earlier: “video professionals are becoming a dime a dozen”.

  • Mark R. said:

    Once again, you need to realize that the author was not saying that software is non-professional because of the icon. He is saying that the software “looks” less pro to the layman. That is all.

    Now, I admit that I am not an FCP user. I have used it many, many times, but I was a Premiere user for 9 years, and have been using Vegas Pro professionally now for about 6 months. I have, on one occasion, had a client in the room with me when I opened the software and he said “Oh, I have this program!”. He meant of course that he had Vegas Movie Studio, which is the consumer level version of the program. But to him, it looked the same, thus, it is the same. And he said, “could I do some of this stuff at home then?”. So, there is a case where I felt like my value got slightly diminished in his eyes.

    I also use Panasonic TM700′s in my business (I make corporate/training videos). These are not “pro” cameras by any means. But they are great cams for what we do, and the footage we get from them is better than anything I used to get on my Sony V1U, which “looked” more pro. But, since I started using these cams, I get comments all the time about how small they are or how they are “just home video cameras”. I find myself constantly having to justify to people why I use them. So I know what it is like to feel diminished by the tools I use. Is my value actually diminished, of course not. I know that, and my clients know that in the end. But I do find it harder to convince people to pay the prices I charge.

    I know I could edit a great video using iMovie or Movie Maker, because I know what I am doing. But clients would run away if they knew I was using those tools, and you can’t tell me they wouldn’t.

    Also, Russell, have you never had a client come into the edit bay with you? Or on location while you’re shooting? Because I have, many times. So being able to not tell them what tools use is next to impossible in that case.

  • Cicccio said:

    If the price fell down it’s only great for all user.

  • tom_peterson (@tom_peterson) said:

    The DV Show: “iMovie Pro” Dazzles Professional Editors: http://bit.ly/i7hSWE

  • Rob Chinn said:

    Under this same theory that using a cheaper piece of software/tools somehow diminishes your value, explain to me why people like Philip Bloom are suddenly working with George Lucas and ILM, or an episode of House was shot on a DSLR rather than a “proper” video camera. Surely these people are not getting any work now since they have been caught using cheap equipment, right?

    The RED cameras are a bargain compared to their predecessors for motion pictures, yet an awful lot of productions are flocking to them. Surely once the studios find out they are shooting with cheaper cameras than before, filmmakers like Peter Jackson will never be taken seriously again!

    Apple did this before when they introduced Final Cut Pro the first time – they introduced a tool at a price that enabled a lot more people to be able to edit video. This along with FireWire and DV cameras essentially launched the video revolution. A lot of people in the industry can probably thank their careers to this development.

    Basically this time they have Final Cut Pro’d themselves. Maybe rather than look at it as “cheaper means less professional”, maybe people should look at it as “more expensive doesn’t make the others professional”.

    And remember, they only showed us a small slice of what is there. Yes, there are a lot of questions, and they will be answered over time, good or bad. To dismiss FCP X as non-professional because of what it looks like, rather than based on tool set (which we don’t know at this point) is ridiculous.

    To classify it as non-professional based on the color of it’s icon is simply moronic. It may look a little like iMovie, so what. It certainly doesn’t quack like iMovie – it is a totally different beast running off different case code (as Philip Hodgetts pointed out, QuickTime is not fully 64 bit yet, FCP X is, which means it isn’t running on QT anymore, like iMovie is). This isn’t iMovie. Not even close. It is a professional video editor, with professional features. Having Ken Burns effect doesn’t make it less pro, it makes it a tool I can use for photo montage pieces easily and quickly without having to use another program, which saves me time and trouble. Isn’t that what a professional tool should be about?

  • Jeff Katz (@mrjeffkatz) said:

    @thedvshow an amateur using professional tools will not make their product any better, or a pro’s any less valuable. http://bitly.com/gGpXU9

  • Russell said:

    I’m 62 yrs old with 8 fingers. Two were cut off by a big moving boom camera the size of your car that I didn’t see coming in ’58. If I could use one of those fingers now to show you how I feel about this post I would. I have more experience in this industry than most of you can shake a stick at. Let me give you three pieces of advice to end your whining:

    1. Never, ever let a client know what tools you use to create that great video. NEVER. EVER. If my client knew I shot his product using a $5 skateboard from Toys-r-us as a dolly I would never be taken seriously again. (if Geoffrey the giraffe was painted over in black to make it look professional it might be a different story)

    2. If a client is hiring you strictly based on what tools you use they’re not worth having as a client.

    3. Think of it this way: since equipment is so cheap these days now we can finally turn a profit! you have no excuse to call yourself a starving artist .

  • Dave said:

    Reminds me of the story about a local photography club. One guy always won the photo contents. Everyone attributed it to his Nikon. One month, after he won, he pulled out a cheap throw-away camera and announced he’d taken the photo with it.

    I own Photoshop CS5 but that doesn’t make me a designer.

  • Diego Cirera Perez (@fotwitmaton) said:

    RT @davidwardfilm: RT @thedvshow: Will your value be diminished when a client knows you’re using cheap, readily a… http://bitly.com/gGpXU9

  • David Ward (@davidwardfilm) said:

    RT @thedvshow: Will your value be diminished when a client knows you’re using cheap, readily available video tools? http://bitly.com/gGpXU9

  • admin (author) said:

    well said Mark R. We made an editorial decision to post Steve’s feedback based on the same impression. Question we ask ourselves: will your value really be diminished when a client knows you’re using cheap, readily available tools? If Picasso or Vincent Van Gogh painted with a brush they bought at the dollar store would their art be less valuable? then again, this is video editing not personal art…hmmm?

  • Mark R. said:

    I do not get the impression that the author was saying that he defines himself by the software he is using. The impression I get from this is that others (potential clients) define him that way. And to that I agree whole heartedly. If they know you are using software that anyone can get their hands on for less than $300, it definitely diminishes your value in their eyes.

  • Jeremy Hughes said:

    Does it look like an interesting upgrade? Yes. There’s some cool stuff but I have to agree with his arguement about price. It’s not so much that there is a huge democratization at the lower end but its the perception of that from clients. All you editors that throw a fit about too much footage and not enough time to edit, its going to get worse. Clients rarely get the time needed to be creative and that they are paying for that. I feel this adds to the fire for some. Guess we’ll see.

  • Glen Montgomery said:

    This is nothing new, all of this fear was felt by Avid editors years ago. As we found out rates didn’t drop to 10 bucks an hour (on craigslist yes they certainly did) and clients still trusted good collaborators, which editors are. It all comes back to client relations and your skills as a problem solver and storyteller. It will all be ok. Yes I will learn to edit on FCPx in addition to FCP7 and Avid because adaptation is the only way to survive this fun.

  • Michael said:

    well i say just that: not every person that has a DSLR for shooting video becomes a Moviemaker … there is just more to it than the gear or to know how to turn it on / hit a button …

  • Michael (@michaschmidt) said:

    i think he is missing the point …or just didn’t see the keynote ;) “iMovie Pro” Dazzles Professional Editors" http://bit.ly/gC969P

  • Steve said:

    It seems like I was instantly pulled from the “elite editor pro club” – those people who were specialized, mastered and skilled to edit with the elusive Final Cut Pro. Now I’m reduced down into the same category as a consumer editor with this new release

    You had better get used to it. If you want to differentiate yourself, just run on down to the Maxon booth.

  • klmyhre said:

    I’m still up in the air about the new Final Cut X. From what I’ve seen it has some nice new features but I for one am waiting to hear more about it before making any judgment. I love that the price is $299 but that could turn into a bad thing too. If they frequently update it, it could start costing a lot. I kind of agree that the low price will make it easy for everyone to have a copy but as others have said your work should show what you can do and not what you edit with. I’m sure we’ll all run into the “Well my nephew has Final Cut so I’ll just have him edit the video” statement a little more but when they see what a terrible job is done they’ll be coming back to the professional. The same thing happens to my brother who’s a graphic designer seeing everyone owns a copy of Photo Shop these days. I guess only time will tell how good the new version is.

  • Harold M. said:

    Nothing will change…we editors will all keep charging what we charge and clients will keep us busy because they like working with us…because we get the work done, and fast.

    Like @conigs said:

    “To people worrying “everyone’s an editor now” with FCPx being $299… you know people pirated the crap of FCP, right?”

    Relax, boys.

  • Harold M. (@HaroldM__) said:

    RT @eactipis: Definitely a lively convo going here: RT @thedvshow Comments are getting vicious over editor’s Final Cut Pro X lash out http://bit.ly/gGpXU9

  • The DV Show Podcast (@thedvshow) (@thedvshow) said:

    Comments are getting vicious over editor’s Final Cut Pro X lash out http://bit.ly/gGpXU9

  • Titusnixon said:

    I am not impressed with this version. I think that Apple went out of it way to cancel other for this presentation. It look like a toy, Adobe is looking pretty good about now. I been using FCP since it came out and was looking forward to this announcement ( disappointed). Apple has not said anything about it on it own Website, that in itself says a lot about what they think of their own product

  • Mark Reese (@m_reese) said:

    What an awful, fear-driven write-up // @thedvshow: Editor lashes out at the new Final Cut Pro X: http://t.co/PsnMG7w

  • Traci Hahn (@trac2point0) said:

    RT @thedvshow: Editor lashes out at the new Final Cut Pro X: http://bit.ly/gGpXU9

  • Frank said:

    Well at least you don’t Thnk you are below anyone else. Jesus Christ man, really? Everything you know and all your talent is based around a piece of software?!?!? I know that I’m probably not as elite and amazing as you are so forgive my insolence. I thought I was able to tell what looked good and what didnt based off of my own judgement but apparently I’ve been doing this all worng!! I needed software to tell me what I could and couldn’t do

  • decay said:

    I would agree there will probably be more competition for editors. FCP-X will lower the entry price just as HD-DSLRs increased the quality at a lower entry price and increased competition for videographers. However, many stuck-in-their-ways professionals won’t upgrade and clients aren’t going to buy this to do their own videos.

    But apart from the increased competition, this doesn’t make me any less of a professional unless I rigidly refuse to embrace change and run with new capabilities. Frankly, I’ve spent too much of life staring at a render bar already and I’d buy this for that alone.

    You say you can’t imagine Spielberg applauding a flip camera demo. I bet Spielberg could make a great film with a flip camera. Cameras and NLEs are just tools. Can you imagine an auto mechanic being bummed out that they cut the price of one of his tools by 75%? (And since this was just a sneak peek at FCP, they most likely will still sell things like Color, SoundTrack Pro & Motion as separate items. If they don’t offer these programs, professionals will still need to purchase a 3rd party app for the specialized, fine control.)

    What we offer as professionals is much more than just owning expensive, esoteric equipment and software. If you’re a “professional” because you own an expensive camera or expensive, difficult to use software you’re fooling yourself.

  • Anthony K Baird said:

    Avid Editors said the same thing to me years ago when I started to work from home on FCP.
    Filmmaking is people powered and I think that this will just allow for many more out of the box ideas.

    This is assuming that FCP X will transcode everything without a flaw, sorting clips and auto rendering Blah, blah, blah… works without a glitch. Who is going to have the experience to pick up the ball when a shot needs to be synched manually, transcoded because it didn’t do it right or color correct it without the auto button?

    Final question: Do you define your work by how well you know the tool? Interesting…

  • Donald Kilgore (@donaldkilgore) said:

    RT @thedvshow: Editor lashes out at the new Final Cut Pro X: http://bit.ly/gGpXU9

  • Regan Wynne (@reganwynne) said:

    A great equalizer for independent filmmakers or just a fancy version of iMOVIE: New Final Cut Pro X: http://bit.ly/gGpXU9

  • The DV Show Podcast (@thedvshow) (@thedvshow) said:

    Editor lashes out at the new Final Cut Pro X: http://bit.ly/gGpXU9

  • admin (author) said:

    You may see this as a new product rollout but Apple sees this opportunity as a focus group.

    Step by step:

    1. Let’s introduce the new features to 1700 FCP editors and see what they think.
    2. Monitor blogs and articles on the web regarding our presentation to see what people say.
    3. Roll out the refined product in June.

  • beenaround said:

    Hello? Anybody ever heard Paul Weller’s song “Science” – please stop babbling on about the tool and realize your value as an editor is your ability to tell a story…..tired of this recurring theme that repeats itself every time a change occurs to the (boring) status quo. I was there when Avid introduced MC to the hollywood market – same reaction then. Get over it and do your jobs well and you will be recognized for your talents.

  • Alan Morris said:

    If your value as an editor depends on a high entry cost to acquire a professional editing program and learning how to use it, you should be scared. More than a few photographers/videographers claimed that the ability of an amateur to acquire a professional quality camera threatened their livelihoods. NONSENSE !! It is about your professional skills not costs barriers to enter the profession. Artificial barriers to enter every profession are coming down. Stop crying and improve your skills so you stand out from the amateurs.

  • AmBeautifulShow (@AmBeautifulShow) said:

    RT @thedvshow: “iMovie Pro” Dazzles Professional Editors http://bit.ly/gGpXU9

  • Duda Izique (@dudaizique) said:

    RT @indyfcpug: I have issues with this… @thedvshow “iMovie Pro” Dazzles Professional Editors http://t.co/vSkZCKZ

  • Jason said:

    the interface looks consumerish but the features are good.

  • Indy FCPUG (@indyfcpug) said:

    I have issues with this… @thedvshow “iMovie Pro” Dazzles Professional Editors http://t.co/vSkZCKZ

  • Ivano Morelli said:

    Perfect!

  • Barron V. said:

    daaaaaaaaaaaamn need some cheese with your whine?

  • Barry said:

    Maybe to some people a piece of software isn’t a “toy” to play with on the home front. People who use vertical software have a job to do – to toss out everything you’ve gained for the experience of “learning something new” is stupid and unproductive.

    Run along now little boy and play with your little Mac and “learn something new” .. I bet you have an iPad too, don’t you little fanboy?? LOL!

  • Peter said:

    haha, to clarify…. I do appreciate the good in change. However, I do not like the GUI change to FCP at first glance. Sorry

  • len whistle said:

    Wow… that made a boatload of sense. Thanks.

    LOL…

  • paulM said:

    I appreciate change and the price.

  • vinnie said:

    Yeah… what aSUPERB idea!! Keep a TWELVE YEAR OLD INTERFACE just because some people are to thick and scared to actually LEARN something! Especially since FCP was RENOWNED for it’s modern, powerful, well organized interface, huh??

    Anyone who is stupid enough to “run from this”… good riddance. I hope you feel all snugly in your safe little cave. We’ll be over here enjoying and looking into the future, excited about change and not mindlessly, desperately clinging to the past.

  • HAYDEN said:

    $299 does open it up – only point I agree with here

  • SmileyC said:

    a17inch Macbook Pro would work very well with Final Cut Pro X. It’s a Quad-Core, and has the new 2nd generation i7 processor. More than enough power to comfortably run it.

  • Editor02Channel said:

    Thanks for sharing this brother.

  • arron said:

    What Apple notebooks are available that could easily run this?

  • proceedapathy said:

    Cool feature.

  • ClaytonOrgles said:

    I think I’ll stick with Premiere Pro CS5; I don’t like the look of the interface at all. I suppose I’ll try it out and see what it’s like though.

  • ClaytonOrgles said:

    I think I’ll stick with Premiere Pro CS5; I don’t like the look of the interface at all. I suppose I’ll try it out and see what it’s like though.

  • ClaytonOrgles said:

    I think I’ll stick with Premiere Pro CS5; I don’t like the look of the interface at all. I suppose I’ll try it out and see what it’s like though.

  • ClaytonOrgles said:

    I think I’ll stick with Premiere Pro CS5; I don’t like the look of the interface at all. I suppose I’ll try it out and see what it’s like though.

  • ClaytonOrgles said:

    I think I’ll stick with Premiere Pro CS5; I don’t like the look of the interface at all. I suppose I’ll try it out and see what it’s like though.

  • OKcorral said:

    smells like iMovie what a slap in the face

  • Austin said:

    So I understand that its 700 dollars cheaper, but do we still get color, motion, etc.?

  • benjamin said:

    well at the very least i think they are up to par with what’s out there on other platforms.

  • OnasisProd said:

    Thats basically the only new thing they announced that i was impressed with. I mean i like that they have finally caught up some what with other editors and all but apple is known for their innovation. They could have taken things a step further. Either ways i love the price 299 not bad at all. now lets just wait and see what the others, motion, soundtrack etc will be priced at.

  • Neil said:

    Well Yes it was catch up, but re: face and shot recognition, it’s not choosing shots, its just doing the organizing for us. Imagine you needed a shot of “Bob” in a bin of unlabeled footage. You’d see everything with him in it, cutting lots of time in reviewing footage

  • PandaPro said:

    Im not one to complain but all these things are already available on other editors, 64bit, video stabilization (imovie), audio sync, audio lock and soo much more, this is just playing catch up. What i was expecting from Final Cut was 3d editing, Bluray Support, OFX support, Hardware accel transcoding, HDSLR editing. they took out stuff from the current Final Cut, this is iMovie on steroids not a pro software. If you have to rely on a software to pick out shots for you then you are not an editor

  • Henry8 said:

    aha not quite sure of this one!

  • SABAPP said:

    Thanks for the info. I hope its cool.

  • onjoFilms said:

    That’s just Pro, not Studio for $299.

  • onjoFilms said:

    That’s just Pro, not Studio for $299.

  • onjoFilms said:

    That’s just Pro, not Studio for $299.

  • onjoFilms said:

    That’s just Pro, not Studio for $299.

  • onjoFilms said:

    That’s just Pro, not Studio for $299.

  • IanCramer said:

    I hope they announce the rest of the suite soon. App store download gives me the jitters. My guess – more consolidated software with both Motion and Livetype just becoming a part of an upgraded FCP

  • NelsonCamOp said:

    Final Cut Pro gets dumbed down!

  • SABA said:

    yeah, Apple was kind of avoiding some of the key features. Then again this is only a test. The new release is in June

  • Dan said:

    Most programs have native support for codecs so you don’t need to transcode to a different format to use. Not impressed.

  • Andrewt said:

    hence the “AND SO MUCH MORE!” so much stuff, so much goodness

  • francefilms said:

    you forgot no more transcoding. I’m not impressed. Time will tell.

  • davedotproductions said:

    I’m happy to see a new version of Final Cut about time!

  • MattBertram said:

    $299 tells alot, yes

  • silentmind said:

    logo color? jeez? who cares

  • Hayden Klaassen said:

    All of them from about 2006-07 :) 

  • Hayden Klaassen said:

    All of them from about 2006-07 :)

  • HAYDENProductionsInc said:

    @ar4216 All of them from about 2006-07 :)

  • HAYDENProductionsInc said:

    @ar4216 All of them from about 2006-07 :)

  • HAYDENProductionsInc said:

    @ar4216 All of them from about 2006-07 :)

  • cebgab13 said:

    When i first saw the interface i was a little bummed out but i’m liking these new additions to the program

  • ar4216 said:

    Which Apple laptops could easily run it?

  • ar4216 said:

    Which Apple laptops could easily run it?

  • ksieb said:

    i wiil for sure enjoy this new version!

  • vanawesome said:

    I wish they could have just incorporated these cool new features without killing the familiar interface. People will run from this because they won’t know how to use it.

  • JohnnyAvid said:

    Thanks for the info. Is that a pink bow in your hair?

  • JohnnyAvid said:

    Thanks for the info. Is that a pink bow in your hair?

  • JohnnyAvid said:

    Thanks for the info. Is that a pink bow in your hair?

  • JohnnyAvid said:

    Thanks for the info. Is that a pink bow in your hair?

  • JohnnyAvid said:

    Thanks for the info. Is that a pink bow in your hair?

  • OkpaProductions said:

    @AustinReviews no

  • AustinReviews said:

    So I understand that its 700 dollars cheaper, but do we still get color, motion, etc.?

  • AustinReviews said:

    So I understand that its 700 dollars cheaper, but do we still get color, motion, etc.?

  • benpiano2 said:

    @OkpaProductions well at the very least i think they are up to par with what’s out there on other platforms. The price is a biggy as well

  • benpiano2 said:

    @OkpaProductions well at the very least i think they are up to par with what’s out there on other platforms. The price is a biggy as well

  • benpiano2 said:

    @OkpaProductions well at the very least i think they are up to par with what’s out there on other platforms. The price is a biggy as well

  • OkpaProductions said:

    @benpiano2 Thats basically the only new thing they announced that i was impressed with. I mean i like that they have finally caught up some what with other editors and all but apple is known for their innovation. They could have taken things a step further. Either ways i love the price 299 not bad at all. now lets just wait and see what the others, motion, soundtrack etc will be priced at.

  • benpiano2 said:

    @OkpaProductions Well Yes it was catch up, but re: face and shot recognition, it’s not choosing shots, its just doing the organizing for us. Imagine you needed a shot of “Bob” in a bin of unlabeled footage. You’d see everything with him in it, cutting lots of time in reviewing footage

  • benpiano2 said:

    @OkpaProductions Well Yes it was catch up, but re: face and shot recognition, it’s not choosing shots, its just doing the organizing for us. Imagine you needed a shot of “Bob” in a bin of unlabeled footage. You’d see everything with him in it, cutting lots of time in reviewing footage

  • benpiano2 said:

    @OkpaProductions Well Yes it was catch up, but re: face and shot recognition, it’s not choosing shots, its just doing the organizing for us. Imagine you needed a shot of “Bob” in a bin of unlabeled footage. You’d see everything with him in it, cutting lots of time in reviewing footage

  • benpiano2 said:

    @SABAPP aha not quite sure,,, didnt even realize i was doing that, nor that i was capable of doing that!

  • benpiano2 said:

    @SABAPP aha not quite sure,,, didnt even realize i was doing that, nor that i was capable of doing that!

  • SABAPP said:

    Thanks for the info. I hope its cool.
    P.S.
    How do you make your eyes look in 2 directions at once?

  • SABAPP said:

    Thanks for the info. I hope its cool.
    P.S.
    How do you make your eyes look in 2 directions at once?

  • SABAPP said:

    Thanks for the info. I hope its cool.
    P.S.
    How do you make your eyes look in 2 directions at once?

  • SABAPP said:

    Thanks for the info. I hope its cool.
    P.S.
    How do you make your eyes look in 2 directions at once?

  • OniLinkSword said:

    About time for a new FCP.

  • feistyheath said:

    Just wondering how it plays out with the rest of the studio…

  • feistyheath said:

    Just wondering how it plays out with the rest of the studio…

  • feistyheath said:

    Just wondering how it plays out with the rest of the studio…

  • Michael LaFrance said:

    you forgot no more transcoding.

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