“iMovie Pro” Dazzles Professional Editors
Steve Miller, owner of Reeltime Video and long time listener, participated in this year’s NAB SuperMeet. He gives us his take on the new release of Final Cut Pro:
With the recent launch of Final Cut X I can’t help but feel that every professional editor in the world, who makes their living off of editing video, just had their credentials lowered or blown to bits.
It seems like I was instantly pulled from the “elite editor pro club” – those people who were specialized, mastered and skilled to edit with the elusive Final Cut Pro. Now I’m reduced down into the same category as a consumer editor with this new release. The door is opened for everyone to have a copy of Final Cut Pro and say they “know” how to edit and even worse, call themselves “professional.”
I shunned iMovie thinking it was for wannabe newbies and laughed at Final Cut Express because it was for the amateur prosumer crowd. Final Cut Pro put us into a class all our own. I was proud to call myself pro and charge the big bucks associated with my advanced knowledge of the best editing software on the planet.
1. Watching video of the SuperMeet and hearing over 1500 editors screaming and shouting in awe over software that looks and performs like a pumped up version of iMovie just didn’t seem right. It was like Steven Spielberg getting all excited over the release of a Flip camera – it just didn’t seem to go.
2. $299? $299?! anyone can enter the arena now. You might as well edit with iMovie or Movie Maker. Where do we draw the line between consumer and professional software now?
3. Earlier versions of Final Cut Pro are still selling for more money. For example, FCP 4.1 is being sold on Amazon for $549 used. What does this tell you about the new version?
3. Just look at the new Final Cut X icon – ask any designer who knows about the psychology of color: using many colors usually signifies diversity, universal, one into all. Using one color puts you into a category, a niche. No dark professional colors or movie slate to shout out pro any more – black and white is out.
4. As intriguing as the brief demonstration was at Tuesday’s SuperMeet, no one feels they were showed enough to make a critical judgment on whether this will be a home run for professional users, as Apple’s presentation certainly implied, or something less spectacular.
Nothing was presented regarding log and capture, image transfer, output, or third-party device connectivity; as those are key parts of the editing process, I’d be wary to sign off on this as a hit without a glimpse of those features.
5. Everyone’s initial reaction on the first slide was: “this is iMovie Pro” before Apple reps started spreading the marketing/hype seed.
6. The fact that they are distributing via the App Store tells us a lot. Every App Store app is self-contained so there will be no suite, although other apps may be available separately. There is no upgrade pricing so everyone will have to re-purchase FCP. It will not overwrite FCP 7 so we can still use it if FCPX has any missing features.
7. No transcoding, 64-bit full-memory use, multi-core usage, huge workflow improvements (from the magnetic strip to audio sync and color matching) that’s it? and people are in an uproar?
8. If it looks like iMovie, and it quacks like iMovie then it must be iMovie?.
Good points, Steve. What are your thoughts? Post comments below.
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