Video is a medium that is as direct as print and catches more attention. If your company has something to say with video, that video should be on your Web site. This year, exciting new plug-ins and helper apps for Netscape Navigator make it possible to integrate video into your Web page, making it more like a CD-ROM. Other helper apps make it possible to “stream” video. Streaming video is attractive to many, because even though it is much lower quality, there is hardly any wait for download.

Although it’s time-consuming, the process of digitizing, editing, and uploading your video files is not an extremely complicated process.

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