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Put
your advertising back to work
with this new, revolutionary program
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The
DV Show listeners are technology-savvy
professionals heavily involved in video
production. They rely on our podcast and web site
to provide them with the tools and information
they need to create interesting and creative
content.
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Our
rates are unlike traditional radio, TV or
print where the cost is determined by the
number of listeners, viewers or
subscribers- The DV Show's rates are
a one time, reasonable fee. |
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The first podcast for the prosumer videographer
market.
If you're looking for a new and innovative way to
reach cutting edge video production professionals,
consumers and hobbyists, make your mark with The
DV Show- now appearing on iTunes, The Tech
Podcasting Network, Podcast Alley, Podcast News
and more!
The DV Show is described by listeners as
informative, edgy, offbeat, irreverent, engaging
-- The DV Show is an online radio program like
you've never heard before. Hosted by Brian Alves,
a 18-year veteran of video production, The DV Show
features careful reviews, product news, tips,
tutorials, contests and high-profile interviews
with industry professionals -- all in a quick and
engaging 30 minute format. Consider it your new
power lunch.
What
Makes The DV Show so special?
- Once
a week The DV Show is delivered to over 5,000
subscribers who have the podcast arrive fresh
and piping hot to their iPod or PC based MP3
player- automatically
- 62,000+
daily click through listeners enjoy the same
program direct from the internet
- The
DV Show brings the impact of radio through a
more interactive medium
- TheDVshow.com
makes it easy for listeners to contribute to
the show and download tips, tricks and free
software mentioned on the show
What
You Get:
- One
60-second radio-style spot per episode to
showcase your message
- Enjoy
exclusive sponsorship for 4 episodes (a full
month)
- Links
to your website and white paper downloads,
case studies, or product information are
displayed on our website and mentioned within
the podcast
- A
130 x 80 banner ad under the sponsor section
of our website- which stays there long after
the radio ad runs out.
- The
program is guaranteed to deliver over 100,000
streams per month
Additional
Marketing Products:
- Rent
our opt-in email list for targeted
reach. The DV Show's opt-in email file is
currently at 130,000 readers and growing.
These are motivated prospects that are
actively seeking product and service
information related to digital video
- Focal
Points associate your product and company
information with highly targeted content
categories. Your message is positioned where
it relates to an interview or segment
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Podcast Advertising Effectiveness:
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 Podtrac,
the leading network of podcasts and online shows,
recently announced the results of four independent
advertising effectiveness studies with TNS, a global
market research company, which reveal podcasts as
having a
- three-fold ad effectiveness increase
over traditional online video
- seven-fold effectiveness increase
over television.
Unaided ad awareness across two years of studies
was 68% compared to industry benchmarks of 21% for
streaming video and 10% for television.The studies
spanned two years, from February 2006 to March 2008,
and multiple product categories including:
television programming, automobile, financial
services, and digital imaging. 52 online shows and
podcasts participated in the four campaigns studied
and 6,869 audience members participated in the
research.
Ad formats consisted of: embedded :15 and :30
host-read audio and video ads, embedded :10 and :15
produced video ads, ad banners on publisher
websites, and social networking in the form of
publisher blog entries about advertised brands and
related topics. Podtrac developed the advertising
effectiveness methodology in conjunction with TNS.
The study showed embedded advertising in
online shows and podcasts to be highly effective
for increasing brand awareness, usage intent and
positively impacting brand perceptions across four
diverse product categories: television programming,
automobiles, financial service, and digital imaging.
Results included:
- Average
unaided ad recall of 68%
- Average aided ad recall of 89%
- 73% average
increase in likelihood to use/buy vs
control group
- 69% having a more
favorable view of advertiser due to ad
exposure
"The unaided awareness level of 68% is
considerably higher in podcasts and online shows
than in other offline and online media," said
Mark McCrery, Podtrac’s CEO and Co-Founder.
"Narrowly targeted audiences, appropriate ad
formats, content relevance, and show host
involvement are some of the factors which come
together to produce highly effective ads in
online shows and podcasts."
"The data also suggest audiences are paying
close attention to show content and the embedded
ads within them which greatly increased ad
effectiveness in the studies," said Doug Keith,
former Vice President of the Media &
Entertainment Group at TNS and currently
President of Future Research Consulting. "The
high unaided ad recall figures are no doubt the
results of a less cluttered environment."
"Online shows and podcasts have loyal
audiences who pay attention to advertisers who
support the shows they regularly listen to or
watch," said Velvet Beard, Podtrac’s Vice
President of Products. "The studies showed a 73%
increase in likelihood to use or buy an
advertised product which is an indication of
successful targeting, the unique relationship
audience members have with the hosts of today’s
online shows, and their ability to quickly move
audiences from awareness to consideration to
purchase. The studies showed that 69% of
audience members have a more favorable view of
in-show advertisers, which means a tremendous
amount of goodwill goes to advertisers of online
shows when show selection is intentional and
advertising and ad formats are integrated into
show formats."
Spending on online video ads represents less than
4% of all Internet advertising and just 1% of the
amount spent on TV, according to eMarketer. But
growth is expected – with eMarketer forecasting U.S.
spending more than tripling to $4.3 billion in 2011.
The size of podcast monthly audiences is expected to
reach 50 million by 2010.
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