Some people say, “the high the price, the more perceived value”, while others say, “with a low price, you will offer a better value and increase your sales”. In reality, both of these statements are true. However, the determining factor is the market it self. In some markets a higher price can actually pull more sales than a lower priced video. On the other hand, you will find that in other markets a lower priced video will increase the number of sales, thus increasing profits.

Here are a few examples of what I am talking about. A few years ago my wife and I attended …. read more

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