A newbie wedding videographer from Chicago, Illinois who calls himself “Uncle Joe” just put a bee in the bonnet of some serious professionals in the media business on a popular Facebook group:
“Hi! I’m Uncle Joe and I’ll be using my iPhone…”
To video professionals, “Uncle Joe” is a well known reference to a newbie videographer who is always in the way when they’re trying to shoot a wedding they were paid for. A frustrating wannabee with the cheap camera who steals business from people who make wedding video their living.
“It’s not 2007 anymore…and Uncle Joe doesn’t use a SLR camera anymore. Hi, I’m an Uncle Joe, a friend of the wedding couple.”
“One week ago, I filmed my first wedding ever. I used my iPhone, iPad and my drone then edited on my iPhone with the free iMovie app. I have no professional photography or videography training. I did this for free for family as I was a guest who was asked if I would make a video.”
Like Scrappy Doo who always asked to “put up your dukes” Uncle Joe continues to taunt and hype up the group of 98,000 subscribers:
“I have a theory, and this is it; today’s Uncle Joe is as good for professional wedding videographers. Why? Because today’s Uncle Joes are close to the quality of lower end professional videographers.”
“A high end wedding will want a professional studio filming their wedding, right? However, with so many low end videographers out there, the industry is saturated. Uncle Joes are making videos that are not that bad. So Uncle Joe is helping prune the industry of excess videographers.”
“Uncle Joe is good for the industry”
To rub it it even more, he then posted the actual wedding video:
and the responses started coming in:
What? What? What? Why bash this?
That’s right. This wedding video wasn’t captured with an enormous camera that would cost you several months’ rent or heavy equipment that you probably won’t be able to lift – this lavish love story was filmed with a little device everyone has.
How could a mobile phone provide satisfactory results for a wedding? This is not a joke. I’ve always believed it was inevitable that the day would come when the iPhone is taken seriously as a professional filmmaking tool. That day is today and the time is now. There is no barrier to entry for both photography and filmmaking. Everyone you know has a mobile phone or iPhone. It’s a Hollywood film and photography studio in their pocket.
That’s incredibly scary—and exciting.
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- Handling the “I Can Produce a Video Myself” Objection