When Badly Produced Video Gets Attention from the World

Here is a story of Kellie Leitch, a prominent government official in Canada who didn’t think about the impact of video and how important it is to have a high quality production when delivering a message to the masses. Her political party released a “professionally produced” video that was supposed to draw attention, humanize their candidate and take a stance on screening immigrants who are entering Canada.

Oh, it got attention. On a global scale. But for all the wrong reasons.

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Show notes:

Watch the full video: Kellie Leitch on Screening for Canadian Values
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  1. Wow. I don’t understand why they didn’t pull it down after all of the negative responses. Take it down and do over from what I saw it can easily be re-edited into something better.

    Nice show and topic, Brian. Keep up the great work. Nice to have you back!

  2. Great podcast, guys! They made the mistake of uploading the rough cut or something. Maybe Brian is right about the politician purposely trying to make the video look unprofessional. Maybe she thought it would have broader appeal.

  3. I would have NEVER let this video hit the masses! NEVER.

    Most of those shots could have been edited. Shame on the video production company for letting this go. Anyone know who they were?

  4. I read more on this and the politician actually thought the bad publicity was a good thing? This should never have been approved.

    Thanks for coming back with some great podcasts and awesome topics, Brian!! I support your sponsors and you all the way!

  5. Totally embarrassing for her and the country but a great example for the rest of us in the video professional world. Great podcast as always!

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