Tom Murell and Kristen Vang, Technology Coach over at the Media Motivators Ezine offers some tips on how the average business can use YouTube as a marketing tool:

1. Rehearse.

Unless you are going for the impromptu look, it’s best to rehearse your clip to ensure it flows and you aren’t stumbling over your words. It’s amazing how nerve-racking it can be in front of a camera, even if you are in the comfort of your lounge room.

2. Make your video worth watching.

That is, would you want to watch it if it wasn’t promoting your business? The people that have had the most YouTube marketing success have found something quirky or unusual to make their video interesting—like the guy blending up rakes.

3. Know the difference between demonstrations and commercials.

It is against YouTube terms of service to post commercials; however, demonstrations and examples are permitted. Leave the spruiker and the flashing 1800 number out and just show your product.

4. Edit.

It doesn’t have to be flash, just ensure that your sound and video are clear. Windows Movie Maker allows you to make digital movies with incredibly simple drag-and-drop functions. Furthermore, it may already be on your computer, as it comes along with the Windows XP Service Pack 2.

5. Tags are everything!

Using good keywords for a website ensures that it will appear in a Google search; in the same way, using good tags for your video will give it visibility and ensure that viewers can find it. Good Keywords is software that generates the most sought after keywords—it can be downloaded for free here.

6. Create a ‘channel’.

YouTube is a community, just like any other social networking site. So once you’ve got some video uploaded, work on developing your personal channel: get users to subscribe so they are notified each time you upload something new, encourage people to add comments and rate your video, and add your clips as a video response to similar videos. The more comments and ratings you have, the more visible your video will be.

7. Embed your video in your other online media.

Once you’ve done all the hard work of making your video, saturate the net with it! YouTube provides you with simple HTML code to embed the video in all of your other online media—your e-Zine, website, blog, etc.

8. Have fun.

YouTube was created for entertainment purposes, so have fun making your movie and it will be reflected in your clip. Watch other clips, get some inspiration and enjoy the ride!

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