What Your Rates are Saying About You and Your Video Business

We’re not here to talk about how to price your production services. We’re going to talk about what your rates say about you and your video business. What impression are your rates giving your potential clients? And is it a good one?

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Selling the Invisible: A Field Guide to Modern Marketing
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  1. I like your straightforward approach. When you write up an invoice, do you put in categories equipment, labor, and your film crew’s hourly rate? I have a 2 minute interview shoot for a business. Thanks!

  2. Rule of thumb: Just charge what you are worth.

    If they say “how much ! are you kidding me, we can’t afford that”, then you can adjust. However if you charge $2000 a day, and they say “boy, you are so cheap, you are hired, when can you start” – then you know you are in a great market.

    when I left Manhattan to come to Florida, I originally asked my NY day rate – and no one hired me. I kept lowering it, until people said “ok, why don’t you come in”. As you get to know the market, you find out what people are willing to pay. With that said, you must understand that a wedding photographer working privately can charge MORE than a “professional editor” working on a network TV show, if their employer is a GRINDER (“you should feel lucky to even have this opportunity !”).

    Charge what you are worth. If you want $300 a day as a consultant (for example), and your client says “are you nuts, we were thinking closer to $100 a day”, then the opinions of this user forum mean absolutely nothing anyway.

  3. You have to ask yourself, too…Do you want to do this work at these rates? Word gets out and you will probably get referrals that you may or may not want to commit to. Can you sub the work out (supervise it) and then mark it up X% ?

    I think your price is reasonable for the time you estimated. This project will add to your portfolio so you can show the next potential client what they will get for their money and your time.

  4. Ironically, clients CAN and often do compare notes. They might not ALWAYS know each other but many do, and if one starts thinking I’m gouging HER while giving favors to another, bad news. It’s better for me to remain pretty consistent with my fees and charges, rather than trying to “customize” things individually. Sure, there are exceptions, but essentially my clients have a right to expect fairly equal treatment on the basic charges and fees.

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