You Charge $300-$500 for Video Production? WTF!

In this podcast we stress the fact that you should stop being a struggling video professional who lives in fear of losing a client by charging a fair fee for your production services. You’re running a video business!

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  1. I charge corporate rates of either $500 for a half day shooting which includes editing or $1000 for a full day.

    Otherwise you can work on an hourly rate but don’t forget that a 2 minute video might involve travel time there and back, on site filming and setting up which is going a zap probably at least 2 hours and then you still have to edit the footage and upload a web based clip and more than likely a DVD copy or a digital copy. Sadly people figure than a 2 minute video takes 2 minutes worth of your time and don’t take the fact that you need to setup, film, edit etc etc!!

    If it’s really going to be a single take at the Realtors office and a quick edit’s STILL going to take at least a 3 hour chunk out of your day …I wouldn’t do it for anything less than $300.00 even if it’s promised to be a quickie!

  2. Great podcast, Brian!! As usual…hahaha

    I’ve done “simple” talking heads that only run about 2 minutes that have taken 4 hours to do not counting travel time to the location.
    Here’s why.
    Arrive on location at 8AM
    Wait 30 minutes for someone to get you and show you where the “location” is
    Haul gear to said location
    Set up background, lighting, camera, do sound test…30 minutes.
    Sit around for 60 minutes waiting for interviewee to show up.
    Interviewee shows up unprepared, takes phone call from client or associate…”very important call, I have to take this” 30 minutes
    Finally decides to sitdown and do interview. Starts with “I don’t have time for this stupid interview today we need to hurry” Proceeds to flub every question 5 or 6 times, laughs it off with, “I’m usually not nervous it must be you” 60 minutes
    Pack and load out gear to car…30 minutes

    Edit time—–up to an hour and a half because the interviewee screwed the pooch so many times. Makes the job really hard. Don’t forget the cell phone going off in his pocket even after you asked him to please slience it during the session.
    Finally, call the person who hired you and explain to them what a dip the person was, how rude they were and how you want to hit him with a light stand but you didn’t want to break the lightstand on his hard head. Well you can’t really do that but you feel like you want to.
    Yep, charge a 1/2 day rate and throw in the edit or charge by the hour with a 2 hour minimum then charge 2 hours for editing, but anything less than $300 or $400 is not enough. Trust me, while they might think it’s a lot for a 2 minute interview, remind them that the finsihed time has nothing to do with the amount of time it takes to produce the product.

  3. About the cheap clients, I would stay away particularly from the ones that show no respect and are quick to say they’ll go somewhere else. In my experience of many years and trying many times, it never works out. There are some people that will never be satisfied and/or always want things on the cheap (usually ’cause they don’t see the real value of things or just don’t care.) One of the most important skills you can have as a business owner is to spot these people quickly and run the other way. Working with them seldom produces good results, and they can cause trouble, post bad reviews, badmouth you with the community, etc. Best to say “Thank you for taking the time to consider my services. I don’ think that we are a good fit, and I wish you the best with this project.” They’ll give you a puzzled look, and then move on to try to ruin someone else’s life/work.

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